Branding Iron

2010-11-07T08:55:00.001-08:00

testing

2009-10-31T09:58:00.001-07:00

Branding

Here's are to blog using blogger.

2008-09-21T12:42:00.000-07:00

Best Global Brands

Check out the best global bands for 2008. Some climbed up the ladder, while others came down.

2008-09-21T12:40:00.000-07:00

How Companies Use Twitter to Bolster Their Brands

Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?

2008-09-04T12:30:00.000-07:00

Online advertising divide widens

Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone.

2008-09-02T08:23:00.001-07:00

Themes Underpinning Digital Branding

View SlideShare presentation or Upload your own. (tags: brand strategy)

2008-09-02T08:19:00.000-07:00

Converting browsers to fans

Good article about building web applications we weren't quite sure about.

2008-09-02T08:17:00.000-07:00

M & M's

A new twist via a billboard.

2008-09-02T08:13:00.000-07:00

Seth talks about your competitive advantage

As a marketer, you win when they choose you.

2008-09-02T08:08:00.000-07:00

The Apple App Store...a Trojan Horse?

The Apple App Store appears to have got off to an incredible start. In a few months there are several thousand applications available both free and for a minimal price, and consumers have responded.

2008-08-14T08:47:00.000-07:00

Candidates court 'big business brands'

Obama, McCain woo famous CEOs in bid to burnish their economic credentials.

2008-08-13T11:12:00.000-07:00

Fashion magazines cut ads

The mailman will like delivering the magazines now.

2008-08-13T11:01:00.000-07:00

Check your feet

Just how obvious does an ad have to be?

2008-08-13T10:36:00.000-07:00

Niche Social Networks VS Niches In Big Social Networks

Social networking is growing and advertising budgets along with it.

2008-08-10T16:41:00.000-07:00

Sour Apple: How an Apple ad sets the wrong expectations

Ok, I love Apple, but this article brings up some good points.

2008-08-09T09:04:00.000-07:00

Guy Kawasaki + Dan Roam on The Art of Visual Thinking

Methods by which to solve problems with pictures.

2008-08-09T09:00:00.000-07:00

Startup Radio Show The Takeaway Recreated the Morning Edition

The race to build the next-gen radio show is on. The Takeaway taps Silicon Valley -- style tactics in its battle against Morning Edition.

2008-08-09T08:48:00.000-07:00

KPIs and Metrics - More on Online Community Measurement

How do you measure the benefits of the online community? There are many things that you can measure (metrics) but only some things that show the impact your community is having vis-à-vis the business or other objectives of the site.

2008-08-09T08:42:00.000-07:00

Marketplace for...things

Based in San Francisco, Ponoko is the world’s first platform for anyone to share, buy and sell product plans to make individualized goods.

Armed with nothing more than an idea, professional and hobbiest designers, crafters, hackers and artists can turn their ideas into real products - and new revenue streams - using our web commerce and digital make-on-demand services. No upfront costs. No minimum orders. No inventory. Simply click to design, make, sell and deliver your creativity to the world, at your own speed.

2008-08-09T08:31:00.001-07:00

Rethinking Marketing

Just came across this great blog that provides insightful information regarding the marketing world.

2008-08-09T08:31:00.000-07:00

Rethinking Marketing

Just came across this great blog insightful information regarding the marketing world.

2008-08-09T08:23:00.000-07:00

Gaining Online Cred Is the Real Contest

Brands want to play in the social media sandbox. That much has been established. But what games are they playing? That topic needs a bit more exploration.

2008-08-08T17:17:00.000-07:00

Word of mouth marketing techniques

View SlideShare presentation (tags: consulting napa emarketing e-marketing)

2008-08-08T17:14:00.000-07:00

Packaging & Design

Lots of people never read the small print.

2008-08-08T16:40:00.000-07:00

Apple's tv ads

Since the company’s inception, the advertising for Apple has been exceptional. When I think of marketing excellence, Apple always come to the very top of my list.

2008-08-08T16:09:00.000-07:00

The return of the calling card

Move over business cards. A relic of Victorian-era etiquette is making a comeback.

2008-08-08T14:42:00.000-07:00

Brandweek retools website

When embarking on a rebrand of a site about branding, things can get confusing, but Brandweek has completed the task by launching its expanded website.

2008-08-08T10:11:00.000-07:00

Evolution of a logo

Logos come and go. Some change so that they can adjust to the ever changing world.

2008-08-08T10:08:00.000-07:00

Are Olympics sponsorships worth it?

For some, not anymore. High-profile Beijing Olympics sponsors Kodak and Lenovo are pulling the plug on future Games.

2008-08-08T09:39:00.000-07:00

Despite Y0uTube, video ad execs see promise

Internet video executives say that advertisers are staying far away from so-called user-generated videos like those on YouTube. So where's the money going?

2008-08-08T09:27:00.000-07:00

An online community for sales and marketing executives

Welcome to The Customer Collective. This is a moderated online business community for senior executives of sales and marketing organizations.

2008-08-08T08:47:00.000-07:00

100 Personal Branding Tactics Using Social Media

Take a look at Chris Brogan's lists of how to brand one's self in an online environment.

2008-08-08T08:39:00.000-07:00

Some methods by which to promote an online community

You're wanting to attract an audience to your community. Here are some helpful tips to help you make that happen.

2008-08-08T08:35:00.000-07:00

Social Media + Measurement + ROI = CRM

Social Media is about connecting people and sharing thoughts, ideas, feedbacks, and information. CRM is about connecting and creating stickiness to the brand.

2008-08-07T18:09:00.000-07:00

AdCamo's website has information for publishers and ad networks - check out live samples of our background ad serving technology that work for everyone. The live samples page also has test code that will show you just how quick and easy it is to be up and running on AdCamo's platform.

2008-08-06T10:52:00.000-07:00

Wallmart logo

Here's one persons opinion regarding why they dislike the Wallmart logo.

2008-08-06T10:28:00.000-07:00

Moo cards: A 'purple cow'

If you are in the market for an innovative way to differentiate yourself, you should check out Moo cards.

2008-08-06T10:01:00.000-07:00

Online marketing for logo designers

When marketing yourself on the internet, it pays to give extra attention to the types of search terms people will use to find you.

2008-08-06T09:50:00.000-07:00

Marketing techniques for young fashion designers

Calvin Cox shares his though about how difficult it is to start a collection as a young fashion designer. In this article he shares the things that he did wrong and also some that he did right.

2008-08-04T10:44:00.000-07:00

Why some ad strategies will and won't work in social network

view presentation (tags: advertising networks social marketing)

2008-08-04T09:25:00.000-07:00

What's your brand U.O

Pop Quiz: What's the first thing you do after reviewing the resume of a serious candidate? You Google them, of course.

2008-08-04T09:17:00.000-07:00

Internet to overtake TV as ad medium

MSNBC reported last week that Internet ad spending will overtake TV in the UK by the end of 2009 -- becoming the biggest advertising medium in Britain, according to a report published by the IAB and PriceWaterhouseCoopers.

2008-08-04T08:28:00.000-07:00

Secrets of self-promotion

Julia Allison talks about becoming internet famous via her secrets of self-promotion.

2008-08-03T17:59:00.000-07:00

Brands as interactions

Are interaction designers the new rock stars?

2008-08-03T17:56:00.000-07:00

What consumers really think

If you’re gonna blog, talk with your customer, not at them.

2008-08-01T06:01:00.000-07:00

Apple's Branding Strategy

So how do they do it?

2008-07-31T08:02:00.000-07:00

How to Be Creative in Advertising

2008-07-28T12:37:00.000-07:00

The Top 100 Management & Leadership Blogs

Are you looking for inspiration on leadership and management? Lucky for you, the folks who live and breathe leadership and management every day enjoy sharing their thoughts and successes with the masses. Check out these top 100 blogs to help bolster your business acumen.

2008-07-28T12:34:00.000-07:00

Obsessive Branding Disorder

Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy, rebranded.

2008-07-28T12:22:00.000-07:00

Hows Steve Jobs Do It?

This video highlights the tactics and attitude that make Steve Jobs’ presentations so impactfull.

2008-07-28T11:49:00.000-07:00

Is China, Korea or India part of your global innovation strategy? Better think again

Fortune 500s of the west is thinking too narrowly about the emerging world, particularly China and India, these are not only emerging markets, they are emerging innovation centers.

2008-07-28T11:43:00.000-07:00

Google plans to replace the advertising industry...totality

Google and even Microsoft are competing with ad agencies, not in a conventional sense.

2008-07-28T11:36:00.000-07:00

What's Next: Social Media Explained...Simply

Really simple explanation of Social Media and it's importance. A must read for anyone trying to understand What's Next in this space.

Kudos to Marta Kaga, who writes a great blog on marketing: The Secret Diary of a Bonafide Marketing Genius

What The F**K is Social Media?

view presentation (tags: socialmediamarketing marketing web2.0 socialmedia)

PS Be sure to read the "About" section of Marta's blog. Great stuff.

2008-07-28T11:09:00.000-07:00

Personal Branding

The Personal Branding Blog is your #1 resource for personal branding online. The way we manage our careers is changing, due to the rise in competition and the introduction of web 2.0. In order to extend our reach, visibility and networking capabilities, we must turn to personal branding as our savior.

2008-07-28T11:03:00.000-07:00

Benjamin Zander talks about leadership

Benjamin Zander delivers a nice insight in to what makes well-performed classical music a sublime aesthetic experience. But what impressed me so much about Zander's talk was his message of leadership being about making eyes bright. This is a truly moving TED talk, and an informative one as well.

2008-07-28T10:57:00.000-07:00

Marketing Metrics: Rethinking Them...Again!

It always seems that marketing metrics is a fertile topic to discuss and write about but a recent Forrester research reports the importance of them.

2008-07-28T10:51:00.000-07:00

Marilyn Monroe, the Mona Lisa and Jackson Pollock

Markets love icons. We seek them out. Placeholders, shorthand for a bigger idea or a shortcut to a good enough solution.

2008-07-28T10:46:00.000-07:00

Durbin Media

Durbin Media makes you and your brand look great - and work with you to ensure your brand connects with the right audience.

They're more than just a design firm. They are are a highly specialized social media company that will help you navigate the waters of blogs, online communities and the ever-changing technology landscape.

2008-07-28T10:39:00.000-07:00

5 Tips for Recession Marketing

In today's marketing place, here are some helpful tidbits of helpful information.

2008-07-28T10:36:00.000-07:00

How to sell a good idea

We've all seen it happen. You've got a great idea. Not creative for creative sake, but a strategy that will really spike sales in your company, attract the perfect employee or get a client's business to a different level.

2008-07-28T10:27:00.000-07:00

Conversation Marketing

Conversation Marketing is the product of a lot of, well, conversations, and a general sense that, until now, no one's done a really good job of tying all the separate components of a successful Internet marketing campaign into a single, strategic package.

2008-07-28T10:22:00.000-07:00

The tip of the iceberg

Is your customer satisfaction holed beneath the surface? It's that iceberg imperative again!

2008-07-28T10:11:00.000-07:00

Linkedin: Dull by design

The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that the best strategy for going against the leader is to do the opposite.

2008-07-28T10:04:00.000-07:00

Kinetic Ideas

Wendy Maynard runs a creative firm specializing in marketing, branding, graphic design, and website development. Kinesis has a great group of talented people who come up with stunning solutions for their clients. Check out her blog site here.

2008-07-28T09:51:00.000-07:00

Netflix looks to delight...will Starbucks do the same?

The thing about inviting customers to give you their opinion is that it gives them the impression that you plan to respond, particularly to feedback that is consistent and overwhelming.

2008-07-28T09:44:00.000-07:00

Blueliner

Blueliner is an internet marketing agency and web development firm specializing in internet marketing strategy, web design and ecommerce and digital media services.

2008-07-28T09:37:00.000-07:00

Modern8

Modern8 combines industry knowledge and market leading capabilities with award-winning design solutions.

2008-07-28T09:34:00.000-07:00

Ball of Brand Confusion

"Perfection of means and confusion of ends seem to characterize our age."

- Albert Einstein -

2008-07-28T09:25:00.000-07:00

I'd like some Tacos and a side order of Google

Example of 'unique' branding.

2008-07-28T09:15:00.000-07:00

AntiFriday: In Nike's face

Time for another roundup of the week in backlashes, dissent, and critiques.

2008-07-27T17:15:00.000-07:00

Banner Blog

Banner Blog started in June 2005 to showcase online advertising, much of which goes unnoticed

2008-07-27T16:09:00.000-07:00

Andy Bosselman

Andy Bosselman blog site is focused on design and advertising.

2008-07-27T16:00:00.000-07:00

A Boom in Political Ads

Politicians are expected to spend $3 billion on TV advertising in 2008, driving up ad prices for everyone. Businesses are scrambling to work around the problem.

2008-07-26T16:02:00.000-07:00

Destroying Brands Through Growth

There is an interesting discussion going on at Harvard Business Publishing’s website about how Starbucks's announcement that it will close 600 stores in the US is an admission that there are limits to growth. Read more here.

2008-07-23T17:46:00.000-07:00

Advertising Blog site of the week

Advercation = Advertising + Education

2008-07-05T12:03:00.000-07:00

The power of "new"

Marketers know there are potent words in advertising, like “Free” and “New.” Neuroscientists have now determined that the appeal of “new” is hard-wired into our brains.

2008-07-05T10:17:00.000-07:00

The Inside Word on Word-of-Mouth Marketing

In this interview Dave Balter explains word-of-mouth marketing. Balter founded BzzAgent in 2002. His company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio. Read the interview here.

2008-07-04T11:19:00.000-07:00

Q: what does our brand stand for?

A: what does our space feel like?

2008-06-28T18:05:00.000-07:00

How to use a wiki for marketing (15 ideas)

Every marketing organization is resource-constrained when it comes to IT. The cool thing about using wikis for marketing is that they don’t require help from an IT person or web manager to maintain. Set it up, start collaborating online.

2008-06-28T17:23:00.000-07:00

Increase Your Odds Of Success 370% With Off Beat Ideas

In competitive markets creative thinkers thrive with their off-beat ideas. It is these ideas that allow themselves or their products to be noticed by a lot of people.

2008-06-28T17:21:00.000-07:00

The 10-Step RSS Marketing Plan

While RSS has certainly become well-established with most marketers, few are using it to its full advantage.

2008-06-28T17:17:00.000-07:00

How Amazon works

In 1995, Amazon.com sold its first book, which shipped from Jeff Bezos' garage in Seattle. In 2008, Amazon.com sells a lot more than books and has sites serving seven countries, with 21 fulfillment centers around the globe totaling more than 9 million square feet of warehouse space.

2008-06-28T17:10:00.001-07:00

Apples Brand

The Apple brand has the biggest impact on the world's consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey shows.

2008-06-28T17:01:00.000-07:00

5 Hidden Benefits of Designing It Yourself

Creating your company logo will reflect the core message you want to send to your customers.

2008-06-28T16:56:00.001-07:00

Nike: We are what we wear

Nike's ads, like any other business's, require interpretation.

2008-06-28T16:50:00.001-07:00

Seth Godin on sliced bread

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff.

2008-06-28T13:15:00.000-07:00

AdofDaMonth

AdofDaMonth.com is a forum to promote good creative and to pat each other on the back

2008-06-28T11:24:00.000-07:00

Green Fashion: Is it more than marketing hype?

Green fashion is giving the fashion industry an eco-makeover. But is green its true color?

2008-06-28T11:14:00.000-07:00

Selling Your Innovation: Anchor And Twist

How to get your audience to understand -- and care about -- your innovation.

2008-06-28T11:09:00.000-07:00

See What Print Ads Worked Best

GfK Starch Finds the Top Creative From the First Quarter

2008-06-27T16:38:00.000-07:00

Digital Brands vs Traditional Brands: Is There Really a Difference?

Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argued, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he’s created a “Brand Genes Scoreboard”. Here’s a link to the original article and the presentation:

| View | Upload your own

2008-06-27T16:21:00.000-07:00

New Your Times Redesign: A Case Study

How do you redesign the website for a venerable news brand with a distinct identity and a loyal readership? What's more, how do you face challenges like the commoditization of online news, the rise of user-generated content, and other emerging technology trends, while still upholding journalistic standards?

2008-06-22T12:22:00.000-07:00

The power of remarkable

Seth' Blog talks about Little Miss Matched and how five years ago, they were an obscure little sock company, selling funky socks to fashionable girls.

2008-06-22T10:11:00.000-07:00

Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency?

"Call them information architects, experience designers or Jack or Jane -- they are the design geeks who love to sweat the details.

2008-06-22T10:05:00.000-07:00

Brands + Amplification = Influence

Blogs are only effective if you already have a brand. People come here, or go read Seth Godin, or Marshall Goldsmith, or Jeffrey Gitomer, or David Meister, because we’re all well known in our areas of expertise. That is, a blog follows a brand, not the other way around. You can’t create a brand just with a blog, unless you’re ridiculously lucky, and business can’t be based on luck.

2008-06-14T12:23:00.000-07:00

Some very hot business cards

Does anybody love a well designed business card?

Here are a collection of cards from some very talented designers.

2008-06-07T13:25:00.000-07:00

SEM is a Tool, Not a Divining Rod

How do you think search fits into the marketing mix?

"Research suggests AdWords placement impacts brand recognition," said commercial director Andreas Huettner of Google in Brazil.

Do you think LatAm is behind [in terms of search marketing's maturity]?

"We are definitely behind. Which is why we were on an evangelization mission."

2008-06-07T13:18:00.000-07:00

Yahoo President Defends Online's Brand-Building Power

In her interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo President Sue Decker refuted those marketing executives who characterize the internet as a transactional venue that won't support brand building well. She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart's website. In other news in this 3 Minute Ad Age, Nintendo's Wii campaign won the Grand Effie Award for the most effective advertising of the year.
Listen to the video.

2008-06-07T12:22:00.000-07:00

Creativity 2.E

The Evolution of Creativity is Underway. Which Side Are You On?
Are you a Planner who thinks about design? Maybe you are a designer who obsesses about the business impact of your designs. Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual scenarios. Or how about a Developer who comes up with the “big idea”?

2008-06-07T11:30:00.000-07:00

Social Media in Plain English This video is both amusing and expository enough to pass along. It’s the newest video from Common Craft.

It really does simplify the concept of Social Media to something easily understandable (although honestly, the ice cream example isn’t the easiest connection for me to make). A useful summary in a unique presentation.